Aim and Background: The importance of examining consumers' behavior, according to the research history, proves its high necessity. Considering that consumer behavior models consist of two internal and external dimensions and the investigation of factors only through self-reporting methods and even observation has not sought the necessary accuracy and adequacy, the use of neuroscience methods can be used in collecting Sufficient data to help researchers. Visual data in the form of biometric information can provide all dimensions of the consumer at the disposal of the researcher, the lack of ability to verbally express, the unwillingness to express and unconsciously examine are obstacles in investigating the behavior of consumers, which in all dimensions, the analysis of visual behavior It has come to the aid of researchers. This research is an exploratory review, in which sources have been identified through Google Scholar and selected based on the number of citations and the impact factor, regardless of the historical period. Conclusions: According to the power of visual benchmarking and the possibility of modeling behavior with biometric data, the approach of visual consumer behavior has covered all the shortcomings of traditional methods, thanks to visual data, the consumer's self-concept has become clearer for behavioral science researchers Adaptability and cultural adaptation in communication, separation of visual behavior by gender and age group, visual-motivational systems, visual emotional responses, visual behavior consistent with personality, visual patterns of learning, visual impact on memory, visual perception and finally attitude change by Manipulation the stimulus, the result of CVB is for analyzing consumer behavior, Until now, due to the lack of integration due to the multiplicity of developed models, it has not been able to comprehensively help in solving problems and decisions making for consumers.

This study aims at evaluation of the semantic aspects of consumer behavior in those who turn to sewing salons. Today, the category of consumption goes beyond the category of meeting needs. Consumer behaviors with their specific patterns and symbols express the desires and thoughts of individuals. The present study studies the consumption behaviors of women in the sewing salon of Yazd city. The qualitative method is utilized in this study. Conducting the thematic analysis with targeted sampling, 30 women in Yazd city have been performed and the sampling process continued until the data is saturated. Fiftyfive concepts, twenty-six sub-themes, and three main themes were emerged from the data by content analysis. The results showed that some of the consumer behaviors of women in the sewing salon were indeed constructions originated from their traditional and cultural values. These were explained in the form of the concept of believable consumer behavior. The dimensions of believable consumer behavior include authoritative consumer behavior, persuasive, and self-evident consumption. Economic behaviors and actions of people in every society are related to their historical and cultural backgrounds and can be affected by their norms, values, subcultures, and altogether their life style. It seems that one of the most important features in the consumer behavior of the studied society has been the adaptation and adherence to the system of moral and doctrinal beliefs of the people of Yazd.

This study aimed to use the consumer decision-making systematic model (CDSM) to examine sport for all consumer behavior. The present study is practical, in which a research-made questionnaire with approval reliability and construct validity was used. The population consisted of sport for all experts. According to Morgan table, 321 cases were selected as participants. The researcher-made questionnaires were used for collecting the data. The suggested research model was tested using Structural Equation Modelling (SEM) with using LISREL software. The findings showed that there is a positive influence of marketing mix factor and psychological and environmental factors on sport for all intention. The resultant coefficients indicate that environmental factor has the strongest direct affect on the intention to participate in sport for all (path coefficient: 5.99), followed by environmental factors (2.06) and 4P (1.98). All of path coefficients were significant at the p So the findings suggest that sport for all managers should also focus on the 4P (price, product, place, promotion) of sport organizations and environmental factors (political-administrative, socio-cultural, economic) as external factors rather than the sole emphasis on psychological factors (personal, interpersonal, structural) as internal factors.

Today’s tourists are more dependent on the Internet than ever before to search for travel information. They share their travel experiences in cyberspace. The goal of this study is to investigate the effects of travel stimulus variables, information search and the quality of electronic tourism services on the behavior of young consumers, aged 20 to 40 years. Participants included 182 young people from Tehran (46 male, 105 female), and were selected based on random sampling. Data were analyzed using the structural equation model with LISREL software. The findings showed that the motivation of travel had a significant indirect effect, through the quality of services, on the behavior of the users of electronic tourism services. The study found that the motivation to travel and search information indirectly and through the quality of service could affect the behavior of the consumer of electronic tourism services.

The use of social media is increasing. In Iran, in recent years, different social media have been presented. These networks are mainly offered in the form of mobile platforms. The primary purpose of this study is to present a model of Iranian consumers' behavior on social networks. The method of this research was applied correlation and survey. In this study, the statistical population included social network users to examine the fit of the final model. Using the Morgan table, the sample size was 384 people. The sampling method was Simple random sampling. In order to measure the research indicators, a researcher-made questionnaire was prepared based on the research literature. Its Reliability was confirmed using Cronbach's alpha coefficients (0.75), and its validity was confirmed using CFA and fit indices. This research was implemented in 2021, and the questionnaire was also distributed in the summer of this year. The results of this research confirmed the relationship between 7 leading indicators in the form of functions, usability, privacy, network content, marketing, and psyxchological and environmental factors with consumer behavior in social networks. Based on the obtained results, the theoretical basis of the research was valid, and the developed model/scale was suitable for measuring the behavior of Iranian consumers in social networks. Introduction Today, social networks play an essential role in the general public's lives. The age of using social networks in Iran has reached below seven years. Moreover, this issue has caused attention to the need to implement and develop social networks. Meanwhile, knowing the behavior of Iranian consumers in social networks can be effective as an essential issue in knowing the behavior patterns of people in these networks. A subject that many domestic and international companies have always considered. Case study In this research, the statistical population included social network users to check the fit of the final model. Using Morgan's table, the sample size was determined to be 384 people. The sampling method in this research was random simple. Materials and Methods In order to measure research indicators, a researcher-made questionnaire was prepared based on research literature, its reliability was confirmed using Cronbach's alpha coefficient (0.75), and its validity was confirmed using confirmatory factor analysis and fit indices. The period of research and distribution of questionnaires was 1400. In this research, AMOS software uses structural equation modeling to investigate the relationship between influential factors and consumer behavior. The results of this research confirmed the relationship between 7 main indicators in the form of functions, capabilities, privacy, network content, marketing, psychological and environmental factors with consumer behavior in social networks. Discussion and Results The research results have shown the appropriate validity and reliability of the research tool. Also, in the examination of the fit indices of the conceptual model in the first and second orders, the values of the fit indices, such as chi-square on the degree of freedom and RMSEA, were calculated at the standard level. Therefore, the investigated model also has a suitable fit. Also, the critical ratios for all seven variables, including content, privacy, usability, functions and marketing, and environmental and psychological factors, were calculated at a level above 1.96, which can be concluded that these variables have a positive and significant effect on explaining/forming the main structure. This research means the behavior of Iranian consumers on social networks. In other words, the developed model was suitable for measuring the behavior of Iranian consumers concerning social networks. Conclusion The results of this research have shown that consumer behavior can be through attention to privacy, network functions, network capabilities, content management, psychological and personal dimensions, marketing, and environmental factors that these factors are in a social network. It can influence the consumption behavior of users. Therefore, to implement or exploit internal and external social networks, paying attention to these factors can guide researchers and experts in the field of social networks.

The aim of this article is to examine household’s behavior in the area of see food consumption. For this reason, data for 38900 Iranian urban and rural households in 2012-2013, which provided by Iran bureau of statistic (IBS) is used to estimate the demand and analyze consumer behavior for fish, shrimp and other sea food items in Iran. Data revealed that many households were not potentially see food consumer and reported zero consumption. Missed data and zero consumption is considered as a character of household level data. Hence, Tobit and Heckman two step procedure is used as two alternatives to deal with zero data as an appropriate estimation procedure. based on findings, Heckman two step procedure has more explanatory power than tobit. Also, Economic factor such as Family Income, Demographic ones, such as Household head education, household size and average age of family, and geographic factors will affect see food consumption.